Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product is available. The company, located in Canada, markets Puff Bar as an electronic cigarette that can be used just like a regular cigarette. The only difference is that when you light up Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers all over the world have embraced the new vapinger.com product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the product in the U.S., although it remains the goal of the business to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it may be problematic for manufacturers to ship their products into the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the company from selling the products to the public.
Having less health or warning letters on all the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So that you can reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.